A few years ago, I was invited to a unique experience called
Consultants’ Camp. It’s an annual, week-long event focused on the joys and
challenges of being a consultant. (Ask me if you want more info.)
At the time, I was struggling with the question of, “How do
I know how much to spend on my own professional development?” This encompassed
not just budgeting dollars, but my time and effort as well. Since going
independent, I saw opportunities everywhere, in every direction, and everything
sounded fun and interesting. I couldn’t practically say, ‘yes,’ to everything but
the FOMO was strong with me!
So what I proposed at Consultants’ Camp was what we call a reverse
session. I posed my question and gathered ideas and thoughts from the
attendees. I learned many nuggets of gold that helped me create decision
filters for evaluating new opportunities. I share this advice in hopes that it
will help you as much as it’s helped me.
Do you know where
you’re going?
This is a good starting question. Do you have a direction?
An area of focus? A bourgeoning passion? If you do, you’re ahead of a lot of
us. It’s still a good idea to create guardrails for your decisions related to
pursuing that existing interest. Think of it like driving down the highway at
night. You know where you’re headed and guardrails help to keep you from
veering off the road.
And it’s okay if you answered, “no.” In fact, most of this
advice is geared toward you since that was my answer at the time. I was direction-less.
I had years of experience as a business analyst, lots of exposure to agile
development and a newfound excitement about coaching. Those were intersecting,
but not completely overlapping areas. In which direction should I proceed?
What is your unfair
advantage?
One camper asked me that question and received a blank look.
Unfair advantage? I knew of elevator pitches – and dreaded creating mine, but
this was a new term for me. He explained that given the unique nature of
people, coupled with the unique history, experiences and competencies of our
individual lives, we each have something to offer that gives us an unfair
advantage over others.
Sometimes this can be easy to see about yourself. For
example, I recognized from my years as an agile BA, that this group of people
is underserved in the industry. Much of what’s out there for BAs is pretty
traditional ‘all requirements up front’ material. I knew I could fill that gap.
(I applied this decision filter a few months later by saying ‘yes’ to an
opportunity to speak at BA World Atlanta.)
Other times, your unfair advantage can be situational and
harder to see. For example, I don’t want to work full-time and I never thought
that would be an advantage. It turns out
that some consultancies need people who only want part-time work. Win-win-FTW.
Your advantage can also be economic. Because I maintain
six-months income in the bank, I can be selective in the work &
opportunities I take. I started that reserve account as security for leaving
corporate America. But now, if I didn’t have that safety net, I would feel
pressure to take less than ideal work. I might also pass up great volunteer opportunities
or situations where I have to pay my own expenses.
Why are you investing
in yourself?
I know Simon says to ‘
Start With Why,’ but he’ll forgive me for
making it third. ;) So what are your goals for professional development? What
is worthy of your time, money and effort? Sometimes goals are directly tied to business
interests. You want to become a certified trainer for X so you can host
classes. Many times naïve executives and HR departments will even give you more
money if you have letters after your name. I’m not sure I would want to work
with folks who use that logic, but it’s a real thing.
Sometimes, motivation to pursue professional development is
fuzzier. We may like learning, and it has no direct connection to revenue. If
it brings you joy, do it anyway! (As long as you can afford it.) We make better
decisions when we are happy and we are happiest when we are doing what we love.
For example, that winter after Camp, I took a photography class – just for fun.
Now I use my own photos for my blog and
Green Jeans Consulting site. I didn’t anticipate that, but
find it very gratifying.
I can’t present at a
conference - can I?
Other than signing up for a training class, how can you learn?
Everyone knows conferences provide perfect places for networking. Sometimes we
forget that they also have great content by talented speakers!
What is also not as obvious to some is the unique
opportunity that conferences provide for ANYONE to give a talk. Yes, even you.
A great way to become an expert on a topic is to know that you are going to
present on the topic. Instant pressure!
Preparing for a talk forces me to refine my own thinking and
to consider different ways to articulate my ideas to others. It can be a big
time commitment to submit a proposal, craft a talk & travel to present. And
many conferences do not reimburse for travel expenses. But the impacts to my
life have been priceless. I believe attending and presenting have been the most
influential activities in my professional life. I'm so glad I
overcame my fear.
One sidenote on networking: it is not a four-letter word
that sleazy people do over drinks while exchanging business cards. To me, it
means meeting folks who share similar interests. Occasionally, a few of those
folks stand out as kindred spirits whom I would like to know better and maybe
even work with. The
quality of the connections is much more important than the
quantity
of them.
My reverse session also touched on writing which is an
entire other blog post of ideas for another time. For now, be reminded that
posting blogs or submitting articles is a great way to invest time in yourself
and your professional development. But you already knew that. J
The main takeaways from my reverse session were:
- Decide which doors to NOT walk through: It can be just as helpful
to know when to say, ‘no,’ as when to say, ‘yes.’ Sometimes I need to trust my
gut…and so do you.
- Learn from past experiences: If you tried something and didn’t
enjoy it, take note. Don’t pursue something if you don’t LOVE it. Be picky
about how you spend your time, effort and money.
- Experiment: While trying something out, reduce the time to say “uh
oh.” Try something and listen to your gut. If you treat experiences as
experiments, you’ll always learn. Don’t be afraid to pull the plug on something
that you decide is not for you.
Perhaps the biggest thing that I learned is that there is more
potential for increasing value than reducing costs. You can try to
skimp and save on your professional development. But you risk missing out on
the tremendous value that may come from pursuing what you love or exploring
what interests you.
In the past, I have viewed being directionless as a stress;
now I view it as an adventure. It invites investigation, discovery and
opportunities to connect with other adventurers. Consultants’ Camp was the
perfect place to be reminded that my journey is just beginning and that I’m in
the driver’s seat.